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Richard Parente started his career in
the golf industry nearly 40 years ago.
During the past four decades he has
been an industry leader with design
innovations that changed the way golf
clubs are designed and manufactured.
In 1980, he co-founded Hickory Stick, renamed Callaway Golf in 1982, where
he held titles of president and owner.
During his Callaway Golf tenure, he co-
invented and patented the short hosel
design (s2h2) on which the entire line
is now based. He also designed many
of the oversize drivers and irons that
are popular today.
Parente was first to apply numerically
computer controlled methods for the
manufacture and production of milled
putters, creating a new industry within
an industry. Prior to milling, there were
only two manufacturing methods used:
casting or forging. Milling is generally
used in aerospace for prototypes or in
one-off designs and is normally a very
expensive but precise way to construct
a limited-edition product.
Parente's methods were a major golf
industry breakthrough, offering manu-
facturers the ability to mass-produce
putters in a milled form, without the
one-of-a-kind price. The milled putter
introduced a product far more precise
than its predecessors.
In 1994, Parente began a venture as
co-owner and president of Goldwin Golf,
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a fast-growing company reaching more
than 35 million dollars in sales in 1997.
He started Goldwin Golf by applying the
milled process in manufacturing metal
woods, an industry first and a break-
through in driver technology. Parente
co-invented the patented AVDP System
for metal woods and irons, a radical but
innovative system shifting weight and
balance toward the head of the club.
Parente's design expertise comes from
his origins in the golf industry. He was
a 20-year PGA club professional, which
allowed him to see the other side of
the counter. The time spent with golfers
led to an understanding of the tastes
of the playing public. Through Parente's
designs he has applied this knowledge
to make the best products available. His emphasis has been on embracing the
latest in technology to determine its
advantages to golf.
Parente founded Golf Laboratories, an
independent testing company, which
uses advanced robotics for research
and development. His club design work
always incorporates both robotic and
player testing during the R&D phase.
This has given him an advantage in
designing products technically superior
to competitive products.
Richard Parente is using the total of his
experience to form Parente Golf. Parente
Golf is dedicated to bringing the finest in
cosmetics and materials, and the latest
innovations, to the Nirvana Putter.
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